The Loyalty Program Module transforms Wefetes into a smart, automated rewards platform — allowing organizers to reward their most engaged attendees automatically.
Organizers can create multiple Loyalty Programs, similar to promo codes, defining reward criteria, discount values, and validity options. The system automatically applies rewards to eligible customers during ticket or product checkout, enhancing engagement and boosting repeat sales.
This module helps organizers retain customers, increase average order value, and build brand loyalty — while the system handles eligibility, tracking, and analytics seamlessly.

1. Loyalty Program Creation & Configuration
   Organizers can create and manage multiple loyalty programs from their dashboard, similar to promo codes.
   Features
   ● Create, edit, activate, or deactivate loyalty programs
   ● Set reward criteria, discount amount or percentage, and validity duration
   ● Assign loyalty discounts to both ticket and product purchases
   ● Clone existing programs for easy setup

2. Reward Criteria & Condition Engine
   A dynamic, rule-based engine determines customer eligibility for rewards.
   Features
   ● Reward Criteria Options:
   ○ Total Spending
   ○ Total Tickets Purchased
   ○ Events Attended
   ○ Membership Duration
   ● Condition Operators: =, >, <, >=, <= for granular targeting
   ● Reward Types: Percentage Discount, Fixed-Amount Discount, or Free Ticket
   ● Validity Options: One-Time, Continuous (Tier-Based), or Valid Until Date
   This engine provides advanced customization for loyalty automation.

3. Organizer Dashboard — Reward Management & Analytics
   A centralized dashboard for managing rewards and analyzing performance.
   Features
   ● Reward Management: Create, edit, and deactivate rewards
   ● Eligible Users View: Display customers who qualify for each reward
   ● Beneficiary Control: Manually assign or revoke rewards
   ● Reward Analytics:
   ○ Visual charts for reward usage and engagement
   ○ Track reward performance and redemption rates
   ● Search & Filter: Filter rewards by campaign, type, or status
   This gives organizers actionable insights and transparent campaign performance data.

4. Customer Experience (Frontend)
   A personalized, gamified experience for customers to view and track their rewards.
   Features
   ● My Rewards Page: View all active, used, and expired rewards
   ● Auto Eligibility Check: Rewards automatically applied at checkout
   ● Reward Status Tracking: Real-time updates on reward usage
   ● Reward Tier Gamification:
   ○ Visual tier progress timeline (e.g., “You’re 80% to Gold!”)
   ○ Encourages customers to attend more events and spend more
   This adds engagement and motivation through clear progress visuals and automatic reward tracking.

5. Booking Integration (Tickets & Checkout)
   Seamless integration into the existing ticket booking process.
   Features
   ● Instant Discount Application: Automatically adjusts totals during checkout
   ● Usage Tracking: Record each applied reward for future analytics
   ● Commission Sync: Discounts applied through loyalty programs correctly affect organizer and promoter commissions